INERCIA TECNOLOGÍA AUDIOVISUAL S.L. COLLABORATES WITH SOUNDWARE MEDIA TO DEVELOP THE NEW SOUND STUDIOS AT EL CORTE INGLÉS

Inercia Technology Audiovisual S.L., in coordination with Soundware Media, has carried out the comprehensive renovation of the El Corte Inglés sound studios. The objective of the project was to improve the performance of the spaces and integrate efficient equipment tailored to the client's specific needs.

This location is used to service all of the El Corte Inglés Group's advertising sound needs. This makes it essential to have the best sound and provide a completely immersive atmosphere and depth. To this end, Inercia worked as a coordinator between the various stakeholders involved in the project, with the goal of integrating Dolby Atmos 7.2.4 surround sound technology into the studios.

The spaces were equipped with three PMC 6-2 loudspeakers for the LCR, eight PCM 6 loudspeakers for the satellites, and two PMC 8-2 SUB units for the LFE. This configuration allows for an accurate representation of the three-dimensional sound field, optimizing the listening experience.

The Avid S4 model was selected as the control surface for both sound studios. This large-format surface for professional mixing is widely used in film, television, post-production, and music. In line with this project and the importance of equipment customization, this system can be adapted to the needs of the individual user. It is designed to easily control multiple DAWs simultaneously and streamline work thanks to its tactile, visual, and programmable design.

An Avid Pro Tools MTRX Studio audio interface was integrated into the mixing system, offering 16 line inputs and 18 outputs, 64 Dante channels and 64 DigiLink channels, complete native Pro Tools | HDX and HD integration, monitor routing and control via DADman Software, and EUCON integration, among others.

In addition to this equipment, various custom stands were designed and manufactured to properly integrate, adjust, and distribute the speakers, based on the acoustic parameters of the rooms. Both spaces were acoustically conditioned to ensure adequate response, and the necessary furniture was provided, adapted to the technical staff's workflow and ease of use. During the commissioning of the room, Soundware and Dolby worked hand in hand to certify the proper functioning of the immersive system. Inercia, for its part, acted as technical coordinator between the various project stakeholders for this seamless integration of the systems. All of this contributed to an excellent final result in which attention to detail met the client's expectations.

Sound studios, El Corte Inglés. Madrid.